![]() ![]() Compared with the likes of Instagram, 15 seconds is pretty short – something that can take some time to get used to in the early stages of using it. Short-form is really the keyword, as clips can be up to 15 seconds long. TikTok’s functionalities differ from their competitors, as users can lip-sync their favourite songs, television lines and copy a dance routine of their choice. Whether it be on Twitter, LinkedIn or Instagram, creative short-form videos always grab users’ attention when scrolling across the timeline. One of the main reasons why TikTok has been so successful, is because it emphasises the one piece of content that gets the most engagement – short-form videos. ![]() Here are three reasons why TikTok has become a success: As they provide a new option for users to conduct their shopping, there are no signs of TikTok slowing down. TikTok’s success has seen them achieve growth in Social Commerce in 2021 and currently has 17 million users in the UK. It proves as a user-friendly, entertaining application for users and families to enjoy seeing all ages take part. This is according to a survey conducted by Nikkei Asia.Īlthough this milestone has been backed by survey results, it’s evident of the popularity TikTok has gained since the beginning of 2020. Social media phenomenon TikTok, has recently surpassed competitor and social media giant, Facebook as the world’s most downloaded app in 2020. ![]()
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